Getting started
About TruCore
TruSelf empowers beauty professionals to run and grow their business - while giving clients one place to discover, book, and trust real results.
About TruCore
The back-office system powering wellness businesses.
Overview
TruCore is the business technology backbone of the Tru ecosystem - a back-office platform that helps medspas, clinics, and SMB providers manage their entire business back-office in one place.
It transforms the trust and traffic generated by TruSelf into paying, retained clients through CRM, automation, and real-time data insights.
What TruCore Is
A vertically integrated CRM + operating system built specifically for beauty and aesthetics.
It’s the single source of truth for how providers attract, convert, and retain clients.
Core Function | Description |
|---|---|
CRM & Client Management | Track every client journey from first inquiry to post-treatment follow-up. |
Scheduling & Automations | Handle bookings, reminders, and confirmations automatically. |
Marketing Tools | Manage campaigns, industry customized forms/landing pages, email, and social integrations. |
Analytics Dashboard | Real-time insights on revenue, engagement, and ROI. |
Secure Client Portal | HIPAA-compliant environment for providers and patients. |
Product Stage & Revenue Model
Attribute | Details |
|---|---|
Stage | Demo complete; Launching pilot |
Pricing | $193/month base plan; enterprise custom. |
Model | SaaS subscription (monthly or annual). |
Expansion Revenue | Marketplace listings, data insights, AI add-ons. |
How TruCore Integrates with TruSelf
Step | Source | Flow | Outcome |
|---|---|---|---|
1 | TruSelf | Consumer shows interest in provider/treatment. | Intent captured. |
2 | TruCore | Provider receives verified lead in CRM. | Direct communication enabled. |
3 | TruCore | Automated follow-up + booking. | Conversion and tracking. |
4 | Shared Data | Loop closes → performance insights returned to TruSelf. | Predictive analytics and improved matching. |
Result: Each TruSelf interaction fuels TruCore growth - forming a closed-loop ecosystem that compounds over time.
Competitive Advantage
Built for one vertical: Beauty & Wellness.
Tight integration: no one else combines Community Discovery + Marketplace + CRM.
AI-ready data layer: patient intent behavior, treatment interest, and booking analytics unified.
Low friction adoption: modern UI, minimal setup, 1-click import, immediate ROI for small businesses.
Roadmap Highlights
Focus | Goal |
|---|---|
Launch TruCore Beta | 100 pilot clinics onboard |
AI-powered insights | Smart lead scoring live |
Enterprise integrations | Single + Multi-location support |
Marketplace & finance layer | Embedded payments, insurance and partnerships |
Why It Wins
The market is crowded with generic CRMs, marketing and fragmented tools, but no unified system connecting the industry from the first thought to final outcomes. TruCore closes that gap, giving providers the infrastructure to:
✅ Own their audience
✅ Automate their operations
✅ Grow faster
Summary
TruCore is the software layer that powers the TruSelf ecosystem.
It’s how businesses finally run, scale, and understand their growth - from one connected platform.