The origin, the why, and the truth behind TruSelf.

Read the whole story here: "Rediscovering my Truself"

The Beginning

I didn’t start TruSelf because I saw a market opportunity.
I started it because I saw a disconnect - between the stories people were being sold, and the reality they were living. After losing 200lbs and not having anywhere for the information or support, I just started writing and telling my story and today we have saved over 20 people, watched each others kids grow up, but best of all over 100K lives changed for the better.

After years of helping brands in every industry find their identity, I realized one thing kept repeating: people trust people - not marketing.

The beauty industry, in particular, was full of smoke. Everything looked “perfect,” yet behind the filters were confusion, overpromises, and missing truth.
Providers didn’t have the tools to show their work honestly.
Consumers didn’t have a place to find truth - only ads.

So I built the first version of TruSelf. Not a platform. Not an app. A space - where people could see real results, talk to real providers, and make informed decisions without being sold to.

That simple idea grew into a community of over 130,000 members.
And that’s when I realized - the trust we built on the front end needed an engine behind it.

That’s where TruCore came in.

From Community to Infrastructure

TruSelf proved that people wanted transparency.
But providers needed infrastructure - a way to manage leads, track data, and convert community trust into measurable revenue.

So I designed TruCore - the operating system that would power the next phase of this movement:

• Connecting real community data to business performance.

• Automating how providers grow.

• Building a unified ecosystem - not another platform.

Today, TruSelf drives demand and TruCore delivers growth.
Both built from one principle: truth first, always.

What Makes This Different

Most founders chase trends. I’ve lived the problem.
I’ve spent a decade working across logistics, SaaS, and brand strategy - building systems, running communities, and connecting people to purpose.

TruSelf isn’t my first build.
But it’s the first that represents everything I’ve learned:
→ how to grow a community without spending on ads,
→ how to turn trust into a product,
→ and how to build technology that feels human.

This isn’t theory. It’s lived execution.

What I Believe

• Truth scales. When people can see what’s real, growth follows.

• Clarity is currency. Businesses win when they operate transparently.

• Technology should feel human. It should amplify, not automate authenticity.

“You’re not for everyone - and that’s the point.”
That line defines every brand I’ve built - including this one.

TruSelf isn’t trying to please everyone.
It’s built to serve the ones who care about doing things right - and that’s exactly why it works.

The Vision Ahead

TruSelf + TruCore will become the default infrastructure for beauty and wellness -
the place where community, data, and business operate as one.

From a small concept born out of frustration, it’s now evolving into a scalable SaaS ecosystem that can redefine how industries connect.

And this is just the beginning.
The foundation is built. The traction is real.
Now, it’s time to scale truth.

Founder

Valerie 'Honor' Brown
Founder & CEO, TruSelf, Inc.

“I don’t build for hype. I build for what’s real - and what lasts.”