Getting started
About TruSelf
TruSelf empowers beauty professionals to run and grow their business - while giving their clients one place to discover, book, and trust real results.
Where the beauty & wellness community lives - and trust begins.
Overview
TruSelf is the community layer of the TRU ecosystem - a platform that connects beauty & wellness consumers, aesthetic providers, and real results. It’s the top-of-funnel growth engine that drives discovery, trust, and data for everything that follows.
In short: TruSelf captures the demand. TruCore converts it.
What TruSelf Is
TruSelf is the all-in-one platform for discovering, booking, and running beauty experiences - built for clients who want results and professionals who need everything in one place. Think of it as Community meets Pinterest meets RealSelf - but built around authenticity, not bias ads.
Members join to:
Explore procedures and see real patient outcomes
Ask for recommendations from verified community leaders
Compare providers by specialty, reputation, and results
Save and share their “TruMatch” boards (personalized goals)
Businesses join to:
Showcase their expertise and results to ready-to-book clients
Manage bookings, clients, and marketing all in one place
Build trust through verified profiles and community engagement
Grow visibility with the only platform built for the industry
Current Traction
Proof of Market Fit:
Members are already sharing provider recommendations daily.
Clinics have begun requesting business listings before launch.
The community has generated tens of thousands of organic referrals for community - no paid ads.
How TruSelf Works
Feature | Description | Outcome |
|---|---|---|
TruMatch Boards | Users save favorite procedures, clinics, and results. | Creates peer-to-peer intent data for providers. |
Provider Profiles | Verified listings tied to community reputation, not ads. | Higher conversion, organic business growth and trust. |
Content Threads | Expert & Peer-led Q&A, advice, and before/after galleries. | Real engagement, no marketplace bias. |
Community Circles | Specialized groups for wellness, products, reviews and centralized data | Niche-specific retention. |
Why It Matters
TruSelf solves the trust gap in wellness discovery.
Traditional lead marketplaces sell ads and manipulate rankings - eroding authenticity and can't grow beyond their core layer of software.
TruSelf flips that model by letting the community decide who earns attention & better organic growth.
This creates:
✅ Strong consumer intent data
✅ Organic growth with zero CAC within community
✅ Direct pipeline expansion into TruCore’s roadmap of future paying providers
Future Roadmap
Phase | Focus | Outcome |
|---|---|---|
Phase 1 | Expand community integrations & marketplace | +500K member reach |
Phase 2 | Launch in-platform provider listings/marketing | Early monetization |
Phase 3 | Connect TruSelf data → TruCore CRM | Unified analytics, marketing, lead routing and back-office products |
Summary
TruSelf is the demand engine.
It builds trust, generates authentic interest, and fuels the ecosystem with verified, high-intent cash paying users - giving TruCore a constant stream of qualified growth.