Getting started
Our Vision & Mission
TruSelf + TruCore together are transforming how the beauty industry connects, grows, and operates.
Our Vision & Mission
Where community leads - technology powers the future.
Overview
TruSelf is live now - the leading consumer community that captures real demand and builds authentic trust between patients and providers.
TruCore is the next phase - the back-office system that will turn that demand into measurable growth for the industry.
Our vision is simple:
Build the first end-to-end ecosystem where wellness discovery, data, and business operations finally thrive.
Our Vision
To create the connected infrastructure of the beauty industry - powered by community, built on trust, and scaled through technology. Together, they form a system that unites two worlds that have always been separate:
From | To |
|---|---|
Scattered online discovery | Verified, trusted community |
Generic CRM tools | Vertical, wellness-specific Tools |
Ad-based marketplaces | Relationship-based ecosystem |
Our Mission
To empower professionals and consumers to connect authentically - and to give every aesthetic business the tools, data, and clarity to grow from that connection.
We do this by:
Leading with Community (TruSelf) - capturing consumer trust, data and intent at scale.
Building with Intelligence (TruCore) - transforming that trust into revenue, insights, and sustainable growth.
Simplifying Complexity - one intuitive system that manages clients, marketing, and performance.
Owning the Experience - giving providers control over their data, brand, and audience.
What We Stand For
Core Value | What It Means | Impact |
|---|---|---|
Authenticity | Real people. Real results. No ads. | TruSelf earns trust through transparency. |
Empowerment | Tools that give providers control. | TruCore centralizes everything that matters. |
Community First | People over promotion. | Growth starts with relationships, not clicks. |
Clarity | Data made simple. | Providers see what works - and why. |
Innovation | Built specifically for beauty. | Modern, scalable, AI-ready infrastructure. |
Strategic Vision - Three Horizons
Horizon | Focus | Objective |
|---|---|---|
H1 (Now) | Expand TruSelf community growth | Strengthen the top of the funnel - build unmatched market share and trust. |
H2 (Next) | Develop and launch TruCore MVP | Convert demand into operational value. |
H3 (Future) | Integrate ecosystem + AI insights | Connect data from TruSelf and TruCore to create predictive growth tools. |
Why It Matters
The beauty industry is massive - but fragmented.
Consumers make emotional decisions; providers manage disconnected systems.
We unify both sides where community drives demand and technology powers performance.
TruSelf is already the trusted front door.
TruCore will be the head of the house that runs everything behind it.