TruSelf Platform (Community Layer)

The trusted front door of the Tru ecosystem.

Overview

TruSelf is the live, community-led discovery platform where consumers learn, compare real outcomes, and connect with verified providers. It’s the demand engine that feeds TruCore.

Status: Live (130K+ members, +4K/month organic)

• Monetization: Premium profiles, marketplace partners, affiliate commerce (future).

1) Discovery & Content Flow

Goal: Turn curiosity into qualified intent through authentic, peer-led content.

Content Surfaces

• Topic Hubs: Botox, Laser, Body Contouring, Skincare, Recovery, etc.

• Before/After Galleries: Verified images tagged to treatments and (optionally) providers.

• TruTalk Threads: Q&A and real stories; anonymous posting supported.

• Provider Highlights (earned): Visibility from reputation & engagement - not ads.

• Editorial: Procedure explainers, safety checklists, provider interviews.

User Journey

1. Lands on Topic Hub →

2. Views before/afters & reads TruTalk thread →

3. Follows relevant providers →

4. Saves items to a TruMatch board →

5. Requests consult (lead flows to TruCore).

Key Signals Captured

• Treatment interests, geography, budget range, preferred timelines

• Engagement depth (saves, follows, comments)

• Provider affinity (tags, mentions, DMs—when enabled)

Why it works for investors:
Authentic, non-paywalled discovery builds trust and high-intent signals that convert at lower CAC than ad marketplaces.

2) User Onboarding

Goal: Collect high-value intent data with zero friction.

Onboarding Steps

• Signup: Email/social SSO; consent & community guidelines

• Intent Picker: Choose goals (e.g., “smoother skin,” “jawline,” “post-baby body”)

• Personalize Feed: Auto-subscribe to relevant Topic Hubs and local providers

• Email Verify: Quality gate + reduces spam

• Welcome Tour: How to use boards, find providers, and share results

Data Captured (first session)

Retention Mechanics

• Weekly digest (45% OR / 8% CTR baseline)

• “You saved X—here’s what people tried next” prompts

• Follow-up threads for recovery & aftercare (drives marketplace later)

3) Goal Boards & TruMatch

Goal: Convert browsing into structured intent that providers can act on.

Core Features

• TruMatch Boards: Pinterest-style boards to save before/afters, articles, and providers.

• Smart Tags: Auto-tag by treatment (e.g., “1470nm laser”), concern, and region.

• Provider Tagging: Users can associate a save with a specific clinic profile.

• Share Controls: Private by default; shareable via link for peer input.

Data → Action (Closed Loop)

Provider Benefits (when on TruCore)

• One-click import of board context into client record

• Auto-personalized consult templates

• Conversion analytics (which content closed the lead)

Why it matters:
Boards turn passive interest into structured, owned intent - a durable advantage over ad clicks. It’s the connective tissue between community trust (TruSelf) and revenue operations (TruCore).

KPIs Tracked (Investor View)

• Community Growth: 130K → 500K target (12–18 months)

• Intent Density: Avg. saves per active user, provider follows per user

• Lead Yield: % of boards that trigger consult requests

• Provider Conversion: TruSelf leads → TruCore bookings

• Email Health: OR/CTR vs. SaaS benchmarks

Roadmap (TruSelf)

• Q1–Q2 2026: In-app provider messaging (safeguarded DMs), geo-smart discovery

• Q2–Q3 2026: Recovery/aftercare marketplace pilots (ShopTru)

• Q4 2026: Deeper TruMatch analytics & friend-advice sharing mode

Summary: TruSelf is live, growing, and built for trustworthy discovery. TruMatch converts engagement into actionable, high-intent leads that TruCore can close - at a fraction of traditional CAC.