Business & Strategy
Business Model
Where community demand meets recurring SaaS revenue.
Overview
The TruSelf + TruCore ecosystem is built on a dual-engine business model:
TruSelf drives consumer engagement and demand generation through its trusted community.
TruCore converts that demand into recurring revenue through its SaaS infrastructure for clinics, medspas, and providers.
This structure allows TruSelf to own the attention and TruCore to own the transaction -creating a vertically integrated, compounding revenue cycle.
The result: predictable SaaS income powered by the most valuable audience in beauty.
The TruSelf → TruCore Growth Loop
Stage | Platform | Function | Monetization |
|---|---|---|---|
1. Discovery | TruSelf | Consumers explore treatments, join discussions, and build trust through verified results and reviews. | Data, affiliate sales, and premium listings |
2. Connection | TruSelf → TruCore | Providers capture leads directly from community engagement. | Lead routing and CRM subscription (TruCore) |
3. Conversion | TruCore | Clinics automate follow-ups, bookings, and client management. | SaaS subscription + AI tools |
4. Retention | TruCore → TruSelf | Clients leave verified reviews, share results, and rejoin the TruSelf community. | Data feedback → increased engagement + referrals |
Each cycle fuels the next, creating network effects between discovery, booking, and brand loyalty.
Core Revenue Pillars
1️⃣ TruCore SaaS (Primary Revenue Stream)
Model: Monthly subscription ($193/seat base plan)
Users: Clinics, medspas, surgeons, and aesthetic businesses, SMBs
Plan | Monthly Price | Key Features |
|---|---|---|
Core | $193 | CRM, scheduling, analytics, TruSelf integration |
Pro | $299 | AI insights, marketing automations, multi-user access |
Enterprise | Custom | Multi-location control, custom APIs, white-label |
Revenue Type: Recurring (MRR / ARR)
Gross Margin: 80–85%
LTV: $2,100–$3,000 per provider seat
Retention Target: > 90% year one
2️⃣ TruSelf Premium & Partner Layers
Model: Freemium → Subscription + Commission
Users: Providers, brands, and partners
Layer | Description | Monetization |
|---|---|---|
Premium Provider Profiles | Verified badges, analytics, and visibility boosts for clinics | Subscription |
TruMatch Visual Discovery | Providers showcase results and outcomes | Upgrade fee |
Aftercare & Recovery Marketplace | Partnerships with concierge and product companies | Commission |
Affiliate Products (Skincare, Supplements) | Branded or partnered product sales | Margin |
Financing & Insurance Integrations | Embedded patient financing | % of approved transactions |
Goal: Convert trust and traffic into sustainable community-driven revenue.
3️⃣ TruData & Insights (AI Monetization Layer)
Model: Predictive analytics + insights-as-a-service
Users: Providers, enterprise partners, and insurers
Data Product | Description | Pricing Type |
|---|---|---|
Performance Insights | Track lead sources, conversion, and ROI by campaign | Add-on monthly |
Predictive Analytics (AI Layer) | Smart recommendations and conversion optimization | Subscription add-on |
Market Benchmark Reports | Industry trends and patient behavior analytics | Annual license |
Future Potential:
TruCore’s AI layer turns behavioral and booking data into a proprietary dataset — enabling premium analytics, benchmarking, and white-label licensing.
Expansion Revenue Channels
Channel | Platform | Description | Monetization |
|---|---|---|---|
Telehealth & Virtual Consults | TruCore | Direct-to-provider video consults | Per-booking fee |
E-Commerce Layer | TruSelf | Recovery kits, skincare, supplements | Affiliate + markup |
TruLinkMD (Custom URLs) | TruCore | Personalized provider mini-sites | Annual fee |
TruGPT Assistant | Both | AI Q&A for patients and clinics | Subscription-based |
Each new vertical adds incremental MRR without disrupting core SaaS economics.
Unit Economics Snapshot
Metric | Value | Notes |
|---|---|---|
ARPU | $185 | Based on early pricing model |
CAC (Community-Based) | <$50 | From TruSelf → TruCore funnel |
LTV | $2,100+ | 12–18 month retention |
Gross Margin | 82% | SaaS scalability |
Payback Period | < 3 months | From CAC recovery |
Business Model Flywheel
Community → Data → Product → Revenue → Growth
Consumers engage in TruSelf (free).
Providers monetize access via TruCore.
Data drives AI-powered insights.
Partners plug in via marketplace.
Every interaction loops back to fuel the next.
This compounding flywheel positions TruSelf + TruCore to scale like a SaaS platform - but grow like a social network.
Strategic Benefits for Investors
Advantage | Description |
|---|---|
Multi-Layer Monetization | SaaS, subscriptions, partnerships, and AI insights. |
Low CAC Engine | Organic funnel via 135K+ active members. |
High Retention | Providers tied into ecosystem workflows. |
Defensible Moat | Community data + operational software integration. |
Scalable Margins | 80%+ gross margin with minimal infrastructure cost. |
TruSelf built the audience. TruCore will power the operations.
Together, they form a compounding business model with community-led acquisition, SaaS-level scalability, and category dominance potential.