Business & Strategy
Pricing Models
Built for accessibility, scalability, and recurring growth.
Overview
TruSelf + TruCore’s pricing model is built to be simple, recurring, and defensible.
It combines SaaS subscription revenue from providers, freemium-to-premium upgrades from TruSelf, and partner-based commissions - all structured to compound together.
We designed our pricing for trust: affordable enough for independent providers, powerful enough for enterprise clinics, and scalable enough for the entire industry.
1️⃣ TruCore SaaS Pricing
Target Users: Clinics, Medspas, Surgeons, Aesthetic Professionals
Plan | Monthly Price | Features | Ideal User |
|---|---|---|---|
Core | $193 / month | CRM, scheduling, analytics, TruSelf integration, client portal | Small clinics / new providers |
Pro | $299 / month | Marketing automations, multi-user access, AI insights, task automation | Growing medspas / multi-staff teams |
Enterprise | Custom Pricing | White-label, multi-location, advanced API integrations, dedicated success manager | Multi-location groups / franchises |
Annual Plans: 10% discount for yearly commitment.
Add-Ons:
AI Insight Layer ($49 / mo add-on)
TruLinkMD custom branded URLs ($99 / yr)
Telehealth / Video Consult ($15 / consult)
Gross Margin: 80–85%
LTV: $2,100–$3,000 per provider
Churn: <3% monthly target
2️⃣ TruSelf Premium & Marketplace Pricing
Target Users: Verified Providers, Brands, and Consumers
Offering | Model | Monthly / Fee | Description |
|---|---|---|---|
Premium Provider Profiles | Subscription | $49–$99 / mo | Visibility boost, analytics dashboard, verified badge |
Community Ads (Curated) | Sponsorship | $500–$2,500 / mo | Non-intrusive brand placements vetted by TruSelf |
Affiliate Marketplace | Commission | 10–15% per sale | Skincare, recovery kits, wellness products |
Financing & Insurance Partners | Commission | 1–3% per transaction | Embedded patient lending and insured services |
Virtual Events & Education | Ticket / Sponsorship | $25–$250 per attendee | Workshops, provider summits, or brand sessions |
Average ARPU (Provider-side via TruSelf): $60–$100 / month
Cross-sell Opportunity: Every provider converting to TruCore SaaS can 2–3× their spend per seat through integration.
3️⃣ TruData & Insights Pricing
Target Users: Providers, Enterprise Chains, Investors, and Insurance Partners
Tier | Monthly | Features |
|---|---|---|
Starter | $199 | Basic insights, lead tracking, campaign performance |
Pro | $499 | Predictive analytics, AI scoring, regional benchmarks |
Enterprise | Custom | API access, white-label analytics, data export |
Monetization Model: Insights-as-a-Service (IaaS) - layered on top of existing SaaS plans.
4️⃣ Partner Integrations
Partners generate shared revenue streams within both ecosystems (TruSelf & TruCore).
Partner Type | Monetization | Example |
|---|---|---|
Aftercare & Recovery | % per booking | Recovery suites, home nurse concierge |
E-commerce & Retail | Affiliate / Margin | Skincare, wellness supplements |
Finance & Insurance | Commission | CareCredit, bank-fintech integrations |
Education & Certification | Subscription | Provider training programs |
Goal: 10+ active partner verticals by 2026 generating >20% of total ARR.
5️⃣ Pricing Justification
TruCore’s pricing is designed to dominate the underserved SMB aesthetic segment, where enterprise tools like Zenoti ($500+/mo) are too expensive and generic CRMs lack specialization.
Segment | Competitor Pricing | Limitation | TruCore Advantage |
|---|---|---|---|
Solo Provider / Clinic | $400+ (Zenoti) | High cost, unused features | $193 / mo, beauty-focused |
Growing Medspa (3–5 seats) | $750+ (Boulevard) | Limited analytics | $299 / mo, AI & marketing built-in |
Enterprise Group (10+ seats) | Custom ($2K–$5K) | Poor community integration | Custom pricing, TruSelf data access |
Result: Lower CAC, higher adoption, faster ROI per seat.
6️⃣ Pricing Growth Levers
Lever | Description | Effect |
|---|---|---|
TruSelf → TruCore Conversion | Convert engaged providers from free listings to CRM users. | 1% conversion = $3M ARR potential. |
Add-Ons & Upsells | Introduce AI insights, marketing automations, and white-label features. | 20–30% revenue expansion per account. |
Annual Plans | Offer discounts for long-term commitment. | 15% higher retention. |
Partner Ecosystem | Add 10 new integration categories over 24 months. | 20% non-SaaS revenue growth. |
7️⃣ Long-Term Pricing Roadmap
Phase | Timeline | Objective | Pricing Focus |
|---|---|---|---|
Phase 1 | Q4 2025 | Beta launch | Early adopter discount ($99 / mo) |
Phase 2 | Q2 2026 | Public release | Full pricing rollout ($193 / mo) |
Phase 3 | Q3 2026 | AI expansion | Add-on tier monetization |
Phase 4 | 2027 | Enterprise growth | Volume pricing, global currency plans |
8️⃣ Strategic Advantages
✅ SaaS-first with marketplace upside → Recurring base revenue + additive partner income
✅ High-value community funnel → 100% owned top-of-funnel with <$50 CAC
✅ Transparent pricing → Builds provider trust and retention
✅ Dynamic upsells → AI insights, partner layers, and data tools increase ARPU
Summary
TruCore SaaS: $193–$299 / month = predictable, recurring ARR
TruSelf Premium: $49–$99 / month = scalable secondary revenue
Partners & Data: Commission + AI monetization = 20–30% expansion revenue
Gross Margin: 80–85%
Retention Target: >90%
Simple, scalable, and self-sustaining.
TruSelf attracts the audience. TruCore monetizes the system.