Product Documentation

🔗 API / Integrations (Future)

Built for interoperability, extensibility, and future developer access.

Overview

The Tru ecosystem is designed as a modular, integration-first infrastructure.
While TruSelf and TruCore already operate as a closed-loop system, TruCore’s API layer will open the door for developers, partners, and enterprises to connect their own applications directly into the platform.

This architecture turns TruCore into the foundation layer for the beauty industry’s next wave of innovation - enabling embedded payments, AI analytics, marketplace integrations, and third-party extensions.

TruCore’s APIs will make it the “Stripe + Salesforce” of beauty tech - infrastructure powering every connected experience.

1️⃣ Supported Integrations (Current & Planned)

Category	Integration Partner	Function	Status
Scheduling & Calendar Sync	Google Calendar, Calendly, iCal	Real-time appointment sync & availability management	Beta (Q1 2026)
Payments & Invoicing	Stripe, Square, QuickBooks	Transaction processing, revenue reports, payout tracking	Active
Marketing & Automations	Mailchimp, Meta Ads, Zapier	Lead sync, automated campaigns, and retargeting	Development
Messaging & Notifications	Twilio, WhatsApp Business	SMS confirmations, reminders, two-way chat	Beta
Analytics & Reporting	Mixpanel, Google Analytics	Data insights, trend tracking	Planned (Q3 2026)
E-Commerce & Aftercare	Shopify, Shippo, ShopTru™	Post-procedure sales and delivery tracking	Planning (Q4 2026)
Financing & Insurance	Finwell, CareCredit	Embedded patient lending and insured services	Negotiation phase
AI & Insights Layer	OpenAI API, LangChain	Predictive analytics and conversational AI tools	Active Development

2️⃣ Data Model Overview

Purpose: Standardize how data flows between TruSelf, TruCore, and all external applications.

Layer	Description	Function
Authentication Layer	Secure token + role-based access	Controls permissions for admins, staff, and partners
Core Data Schema	Leads, clients, treatments, invoices	Defines CRM structure shared across modules
TruSelf Sync Layer	Behavioral intent + activity data	Converts community interactions into TruCore-ready leads
Analytics Layer	Aggregated + anonymized metrics	Enables insights dashboards and benchmarking
Integration API Layer	Secure endpoints for partners	Enables 3rd-party connectivity and extensions

Security & Compliance:

AES-256 data encryption at rest and in transit
Row-Level Security (RLS) policies per workspace
SOC 2 readiness and HIPAA compliance roadmap
Audit logging + JWT authentication

Example Data Flow

graph LR
A[TruSelf User Action] --> B[TruMatch Save or Follow]
B --> C[Lead Signal API]
C --> D[TruCore CRM Lead Record]
D --> E[Campaign Manager]
E --> F[Analytics Dashboard]
F --> G[AI Insights Engine]

This pipeline ensures every engagement in TruSelf can become a monetizable record in TruCore - closing the data loop.

3️⃣ Developer Roadmap

Phase	Deliverable	Description	Target
Phase 1	Internal API (Private)	Secure endpoints for internal product use	✅ Q4 2025
Phase 2	Partner Access	Token-based access for strategic integrations	Q2 2026
Phase 3	Public Developer Portal	API documentation + sandbox environment	Q4 2026
Phase 4	SDKs (JS / Python)	SDKs + webhook templates for custom builds	Q1 2027
Phase 5	AI Insights API	Predictive analytics + performance forecasting API	Q3 2027

Goal: Enable enterprise integrations and third-party innovation without diluting platform control.

4️⃣ Example Endpoint

POST /api/v1/leads
{
  "source": "TruSelf",
  "provider_id": "clinic_124",
  "client_name": "Jane Doe",
  "procedure": "Laser Resurfacing",
  "intent_score": 92,
  "booking_status": "pending"
}

Response:

{
  "status": "success",
  "lead_id": "lead_2026_124",
  "crm_link": "https://app.trucore.ai/lead/lead_2026_124"
}

5️⃣ Integration Access Policy

Level	Access Scope	Notes
Internal	Full access to TruCore + TruSelf sync	For internal product development
Partner	Limited access via token	Used for embedded integrations (Stripe, Mailchimp, etc.)
Developer (Future)	Sandbox + docs only	Public, rate-limited API use

Controls:

API key + JWT authentication
Role-based permission sets
Activity audit logging
1,000 request/hour default rate limit

6️⃣ Long-Term Vision

TruCore’s open architecture allows it to function as infrastructure for the beauty ecosystem - powering future partnerships in:

Ecosystem	Use Case	Example
Beauty SaaS	Data sync + migration	Zenoti, Boulevard enterprise connectors
Health & Fintech	Financing, insurance, and claims	CareCredit, Stripe Capital
AI & Analytics	Predictive modeling, insight dashboards	OpenAI, Microsoft Azure AI
E-Commerce & Logistics	Product fulfillment, recovery supplies	Shopify, UPS, Shippo

End State: TruCore becomes the “middleware” of beauty - connecting discovery, delivery, and data across the entire value chain.

Summary

Integration-ready architecture with modular API endpoints
Security-first foundation with HIPAA & SOC 2 compliance roadmap
Partner expansion layer enabling fintech, analytics, and marketplace connectivity
Developer ecosystem planned for open innovation and scalability

TruCore’s API isn’t just a feature - it’s the future framework for beauty’s digital economy.

TruCore Platform (CRM Layer)

Community Metrics (TruSelf)

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