Metrics & Traction
Engagement Dashboard
Turning data into proof of engagement.
Overview
The Engagement Dashboard summarizes how both platforms perform in real-world usage — measuring activity, retention, and conversion behavior across community users (TruSelf) and early provider adopters (TruCore).
This dashboard provides quantitative validation of product-market fit, showing not just user counts, but how deeply those users interact, contribute, and convert.
Engagement is the new growth metric.
TruSelf proves it through organic participation; TruCore mirrors it through early provider usage.
1️⃣ Platform Summary
Platform | Status | Focus | Users / Accounts | Engagement Level |
|---|---|---|---|---|
TruSelf | Live | Consumer community | 130,000+ members | High (9m avg. session) |
TruCore | Beta (10 providers) | SaaS CRM | 10 active clinics | Medium (daily dashboard use) |
ShopTru | Pilot | Recovery e-commerce | 1 partner | Early-stage test |
Partner Network | Active | Reviews, recovery, and wellness | 4 partners | Active collaboration |
2️⃣ Key Engagement Metrics
TruSelf (Community Layer)
Metric | Value | YoY / MoM Trend | Benchmark Comparison |
|---|---|---|---|
Active Members | 130,000 | +18% MoM | — |
Average Session Time | 9m 12s | +14% MoM | 4–5x above average beauty forums |
Daily Active Users (DAU) | 21,000 | +12% MoM | — |
DAU/MAU Ratio | 16% | Stable | Indicates consistent return behavior |
Content Posts / Week | 2,700+ | +22% QoQ | — |
Average Saves per User | 5.4 | ↑ | TruMatch engagement |
Follows per User | 2.2 | Stable | Provider relationship metric |
Email Open Rate | 45% | ↑ | 2× SaaS average |
Click Rate (CTR) | 8% | ↑ | 3× SaaS average |
TruSelf engagement remains strong even without push notifications or app gamification - proving genuine community value.
TruCore (Provider Beta Layer)
Metric | Value | Notes |
|---|---|---|
Beta Providers Active | 10 | Testing dashboard daily |
Avg. Daily Logins | 3.4 / provider | Early signal of adoption |
Contacts Imported per Provider | 85 avg. | CRM adoption behavior |
Tasks Completed / Week | 60–70 | Indicates workflow integration |
Leads Generated via TruSelf | 40 total (to date) | Proof of connected funnel |
Feature Usage Breakdown | 55% CRM, 25% bookings, 20% analytics | Focus on core operational modules |
3️⃣ Engagement Funnel
Stage | Description | Conversion | Notes |
|---|---|---|---|
Community Awareness | User joins TruSelf | 100% | Organic reach |
Exploration | User saves content or follows provider | 62% | Measured via TruMatch |
Consideration | User requests consultation or provider info | 15% | Qualified leads |
Conversion (CRM Handoff) | Lead routed into TruCore | 6% | Connected funnel metric |
Provider Retention | Repeat dashboard usage >30 days | 80% | High stickiness in beta |
4️⃣ Retention Heatmap
Period | TruSelf Retention | TruCore Retention | Insight |
|---|---|---|---|
Week 1 | 85% | 100% (small cohort) | Strong onboarding |
Month 1 | 78% | 90% | Consistent engagement |
Month 3 | 72% | 80% | Industry SaaS benchmark (avg. 65%) |
Month 6 (Projected) | 68% | 75% | Healthy curve for early beta |
Interpretation:
Retention stabilizes as both user types develop habits - consumers through TruMatch interactions, and providers through CRM tasks and analytics.
5️⃣ Engagement by Segment (TruSelf)
Segment | Engagement Level | Key Behavior |
|---|---|---|
Medspa Clients (25–40) | High | Heavy use of before/after galleries |
Post-Surgery Recovery Users | Medium-High | Active in support threads |
Skincare Enthusiasts | High | Most active posters in groups |
Men’s Aesthetics | Moderate | Rapid recent growth segment |
Wellness & Fitness Crossover | Emerging | Linked to upcoming health/nutrition integrations |
6️⃣ Product Feature Adoption (TruCore Beta)
Module | % of Providers Using | Feedback Summary |
|---|---|---|
CRM Core (Contacts + Tasks) | 100% | “Clean and intuitive — easy to onboard staff.” |
Bookings / Calendar | 70% | “Needs more customization but great flow.” |
Analytics Dashboard | 60% | “Clear KPIs, especially ROI per lead.” |
Automations (SMS/Email) | 40% | “Useful but waiting on templates.” |
AI Insights (Preview) | 30% | “Excited for full rollout.” |
7️⃣ Engagement Growth Goals (Next 12 Months)
Platform | KPI | Current | Target |
|---|---|---|---|
TruSelf | Members | 130K | 250K by Q2 2026 |
Weekly Active % | 16% | 20% by Q3 2026 | |
TruCore | Providers | 10 | 100 beta clinics by Q4 2026 |
Active Use (weekly) | 80% | 85% | |
ShopTru | Transactions | 1 partner | 5 partner stores live by Q2 2026 |
8️⃣ Key Takeaways
✅ Strong organic engagement - 9-minute average session & 78% retention
✅ Cross-platform activity loop - TruSelf feeds TruCore with verified demand
✅ Provider adoption validated - 10 early clinics use CRM daily
✅ Sustained community trust - 45% email open rate shows brand credibility
✅ Data-driven iteration - Engagement metrics directly shape next feature releases
Engagement is our proof of traction - and our competitive moat.
We’re not buying clicks; we’re building lasting connections.