Metrics & Traction
Beta / Waitlist Data (TruCore)
Assumptions and validation for the TruCore pre-launch phase.
Overview
TruCore is still in the pre-launch phase, but early traction from TruSelf and strategic relationships shows strong validation.
We currently have 10 confirmed beta providers, 1 e-commerce pilot partner, and 3–4 strategic tech/recovery partnerships under discussion.
This section outlines data-based assumptions for scaling TruCore’s beta over the next 12 months, built on real-world signals from TruSelf’s existing user funnel and partner demand.
These projections aren’t guesses - they’re grounded in community data, provider intent, and direct outreach response rates.
1️⃣ Current Beta & Early Adopters
Type | Partner / Segment | Status | Notes |
|---|---|---|---|
Medspas / Clinics | 10 beta providers | ✅ Active | CRM onboarding & feedback cycle (Q4 2025) |
E-Commerce Partner | Recovery & aftercare brand | ✅ Active | Early integration for ShopTru marketplace |
Tech Partnership | Review & SaaS platform | ⚙️ In progress | Embedded provider analytics API |
Health / Nutritionist Group | Wellness extension | 🧩 Planning | Expands TruCore beyond aesthetics |
Birthing Company (Wellness Crossover) | Maternity recovery space | 🤝 Exploratory | Shared consumer lifecycle with beauty recovery market |
These initial partners represent a cross-section of the target ecosystem: provider management, wellness, e-commerce, and B2B integrations - validating TruCore’s role as a multi-vertical operating system.
2️⃣ Beta Phase Objectives
Objective | KPI | Target | Timeline |
|---|---|---|---|
Onboard 25 Providers | Active CRM accounts | +15 new by Q2 2026 | Expand beta |
Launch 3 Partner Integrations | Recovery, Finance, Reviews | MVP live Q3 2026 | Validate APIs |
E-Commerce Pilot Revenue | Recovery product sales | $10–15K GMV | ShopTru test |
Establish Data Feedback Loop | Provider analytics tracking | 90-day reporting cadence | Beta 2.0 |
Public Waitlist Launch | Collect 500+ early access signups | via TruSelf | Q4 2026 |
3️⃣ Waitlist & Demand Assumptions
These assumptions extrapolate from TruSelf’s active audience of 130K users and direct provider engagement (follows, tags, and saved TruMatch boards).
Variable | Assumption | Source / Rationale |
|---|---|---|
Conversion from TruSelf to Waitlist | 0.3% of 130K members = 390 providers | Historical engagement rate (follows + tags) |
Conversion from Waitlist to Paid | 20% → 78 paying clinics | Conservative SaaS adoption rate |
Avg. Monthly Subscription | $193 / month | Base plan |
Projected ARR (Year 1) | $180K | Based on 78 paid clinics |
Partner ARR Contribution (Rev-Share) | $60–80K | E-commerce, recovery, and data SaaS partners |
Combined ARR Potential (12-Month Beta Phase): ≈ $250K
4️⃣ Conversion Funnel (Modeled Assumption)
Funnel Stage | Volume | Conversion % | Result |
|---|---|---|---|
TruSelf Members | 130,000 | — | Base audience |
Interested Providers (via tags / forms) | 1,300 | 1% | Early waitlist pool |
Beta Invites Sent | 100 | 10% | Interested test users |
Providers Activated (CRM) | 25 | 25% | Active beta users |
Paying Accounts | 15 | 60% | First ARR contributors |
If even 15 providers convert post-beta at $193/month, TruCore generates $35K ARR - proving SaaS viability before public launch.
5️⃣ Partner Expansion Assumptions
Partner Type | Quantity | Revenue Model | Expected Impact |
|---|---|---|---|
Recovery / Aftercare | 1 (active) + 2 potential | 10–15% commission | Adds consumer revenue layer |
Tech / Review SaaS | 1 | Integration-based licensing | Adds enterprise validation |
Health / Nutritionist | 1 | Co-branding + referral rev-share | Opens wellness market |
Birthing / Wellness Brand | 1 | Cross-market pilot | Expands demographics beyond beauty |
Partner Conversion Goal: Add 5–7 total partners by end of 2026
Revenue Mix Goal: 70% SaaS / 30% partnerships
6️⃣ Risk & Validation Notes
Risk | Mitigation |
|---|---|
Small initial beta cohort | Use 10 active clinics to create case studies → scale outreach via TruSelf waitlist |
Partner dependency for integrations | Prioritize open API development for flexible onboarding |
Conversion uncertainty | Focus on community-driven acquisition to maintain CAC <$50 |
Feature feedback complexity | Establish structured feedback loop (monthly check-ins, CRM analytics logs) |
7️⃣ Key Takeaways
✅ Proof of concept secured: 10 live beta providers validating CRM workflow
✅ Cross-industry appeal: e-commerce, recovery, and health verticals show expansion potential
✅ Scalable model: Conservative projections show $250K ARR path within 12 months
✅ Low CAC, high trust: 100% inbound pipeline via TruSelf and referrals
✅ Strategic partners: Provide infrastructure validation and data monetization pathways
TruCore isn’t starting from zero - it’s starting from proof.
The foundation is live, partners are aligned, and the next phase is about scale, not validation.