Investment Round
Investor FAQ
Key questions investors ask - answered with clarity and transparency.
1. What is TruSelf + TruCore?
TruSelf is a live, community-powered discovery platform that connects consumers to trusted aesthetic providers.
TruCore is the operating system that powers those providers - a SaaS CRM built specifically for medspas, surgeons, and aesthetic clinics.
Together, they form a closed-loop ecosystem:
TruSelf captures the demand → TruCore converts it → both feed a shared data layer that scales with every interaction.
2. What stage are you at?
TruSelf: Live, 130K+ members, growing 4K+ weekly,
TruCore: MVP in design, clickable prototype complete, ready for build.
Current Round: $1M pre-seed SAFE @ $5M cap / 20% discount.
3. What is the main problem you solve?
The aesthetics industry is fragmented - consumers don’t know who to trust, and providers rely on outdated systems and ad spend that doesn’t convert.
We solve both sides:
TruSelf: Builds consumer trust and intent.
TruCore: Turns that intent into revenue and retention.
4. How do you make money?
Revenue Stream | Description | Type |
|---|---|---|
SaaS Subscriptions (TruCore) | Monthly/annual CRM subscriptions ($193/mo base). | Recurring |
Premium Provider Profiles (TruSelf) | Verified upgrades, analytics, and booking features. | Subscription |
Marketplace Partnerships | Aftercare, wellness, and financing partners. | Commission |
Data & AI Insights | Predictive analytics + lead scoring add-ons. | SaaS Upsell |
E-Commerce / Recovery Products | Branded and affiliate product sales. | Margin |
Target Revenue Mix (by Year 3): 70% SaaS • 20% Partnerships • 10% Insights.
5. Who are your target customers?
Segment | Description | Market Size | Entry Strategy |
|---|---|---|---|
Consumers (TruSelf) | Patients researching aesthetic procedures. | 50M+ U.S. annually | Free community + engagement data |
Providers (TruCore) | Medspas, surgeons, aesthetic clinics. | $15B U.S. market | Convert through TruSelf trust funnel |
Partners | Brands, insurers, financial lenders, aftercare providers. | Expanding verticals | Integrations & affiliate network |
6. What traction do you have?
135K+ active TruSelf members (zero paid marketing).
4K+ joining a month
MVP prototype validated with early partners.
Community engagement > 10× industry benchmark.
Beta partnerships in talks/progress with Medigroup, Aesthetics Institute, and POP Recover
7. Why is now the right time?
Consumer trust has shifted from ads to community + GP-1 and weight loss/wellness growth.
Providers are leaving legacy systems for lightweight, vertical SaaS.
We’re already the community they trust - and the platform they’re waiting for.
8. What’s your competitive advantage?
Competitor | Limitation | TruSelf + TruCore Advantage |
|---|---|---|
RealSelf | Ad-driven, pay-to-rank bias | Authentic community + verified outcomes |
Zenoti / Vagaro | Generic salon software | Purpose-built aesthetic OS |
HubSpot / Zoho | Not industry-specific | Beauty-focused workflows |
Boulevard | Scheduling only | Full CRM + community lead source |
Our moat: community ownership + integrated SaaS infrastructure.
9. What are your key milestones?
Quarter | Milestone | Target |
|---|---|---|
Q4 2025 | TruCore MVP build | 100 beta clinics onboarded |
Q1 2026 | Public launch | 1,000 paying users |
Q2 2026 | 250K TruSelf members | 2× community growth |
Q3 2026 | AI insights live | +20% ARPU |
Q4 2026 | Enterprise expansion | 3 large-scale pilots |
10. How will investor funds be used?
Category | Allocation | Purpose |
|---|---|---|
Product Development | 45% | Build TruCore MVP + AI integration |
Team & Operations | 30% | Hire senior engineer + ops manager |
Marketing & Growth | 25% | Expand TruSelf and onboard providers |
Runway: 18 months → ARR inflection point by Month 16–18.
11. What’s the exit potential?
Exit Path | Rationale | Example | Multiple |
|---|---|---|---|
Strategic Acquisition | Beauty SaaS / tech consolidation | Zenoti, Boulevard | 10–20× |
Data Partnership / Buyout | AI + patient data licensing | Insurer / Fintech | 8–12× |
IPO (5–7 yrs) | Vertical SaaS play | Mindbody, Glossier | 30×+ |
Target enterprise value by Series B: $100M+
12. Who leads the company?
Founder & CEO: Valerie Honor Brown - brand strategist, operator, and product architect with over a decade of experience scaling digital ecosystems across marketing, SaaS, and logistics.
Core Advisors (under NDA):
Former execs from healthtech and SaaS verticals.
Strategic advisors in investor relations, compliance, and data architecture.
13. What support are you looking for beyond capital?
Strategic partners for SaaS distribution and beauty vertical integrations.
Angels or syndicates experienced in SaaS, AI, or vertical marketplaces.
Legal & compliance expertise for healthcare-adjacent operations.
14. How can investors participate?
Review the SAFE Agreement (YC Post-Money) in the Legal folder.
Confirm allocation amount via the Investor Commitment Form.
Wire to the TruSelf Inc. escrow account listed in the document.
Contact: honor@brandedwithhonor.com
Summary
$1M SAFE @ $5M cap / 20% discount
18-month runway → ARR positive within 12–15 months
Founder retains >70% ownership
130K+ community already active
$2.5M projected ARR by end of 2026
TruSelf built the audience. TruCore monetizes it. This round connects the two - and defines the future of wellness tech.