Investment Round
Revenue Model & Monetization
Multiple high-margin revenue streams across community, software, and partnerships.
Core Revenue Streams
Category | Platform | Description | Revenue Type |
|---|---|---|---|
1. SaaS Subscriptions | TruCore | Providers pay monthly to manage clients, automate marketing, and access analytics. | Recurring (MRR/ARR) |
2. Premium Provider Profiles | TruSelf | Clinics upgrade listings for added visibility, booking features, and integration with TruCore CRM. | Subscription + Upsell |
3. Marketplace & Partner Commissions | TruSelf | Revenue from aftercare, recovery, and health partners (e.g., massage, nutrition, products). | Commission-based |
4. Financing & Insurance Partnerships | TruSelf / TruCore | Affiliate revenue on approved loans, patient credit cards, and insured services. | % of transaction |
5. E-commerce Integration | TruSelf | Product sales (recovery kits, skincare, supplements) through vetted brand partners. | Margin on sale |
6. Data Insights & AI Tools | TruCore | Predictive analytics, benchmarking, and AI-assisted lead scoring for clinics. | Add-on subscription |
7. Advertising & Brand Collaborations (Future) | TruSelf | Curated brand campaigns based on community intent data (non-invasive, non-ad model). | Brand sponsorships |
Revenue Mix Forecast (assumptions)
Year | SaaS Revenue (TruCore) | Partner/Marketplace | Data & Insights | Total Revenue |
|---|---|---|---|---|
2025 (Beta) | $230K | $70K | — | $300K |
2026 (Scale) | $2.3M | $400K | $150K | $2.85M |
2027 (Growth) | $6.9M | $1M | $500K | $8.4M |
Gross Margin (Target): 80–85%
Revenue Model Composition: 70% SaaS, 20% partnerships, 10% data monetization by Year 3.
Customer Value: How TruSelf Monetizes Engagement
User Type | Platform Interaction | Monetization Path | Value to TruSelf |
|---|---|---|---|
Patients / Consumers | Join community, save “TruMatch” goals, browse verified results | Drives traffic, data, and product demand | Community growth + affiliate conversions |
Providers / Clinics | Create listings, join CRM platform, showcase outcomes | Subscriptions, premium placements, insights upsell | SaaS recurring revenue |
Partners / Brands | Offer aftercare, nutrition, recovery, or finance services | Commission + integration fees | Expands marketplace and engagement |
Each user interaction - a search, save, message, or purchase - builds lifetime value through ecosystem stickiness.
Every TruSelf community action becomes a TruCore monetization opportunity.
Subscription Tiers (Provider SaaS)
Plan | Monthly Price | Features |
|---|---|---|
Core | $193 | CRM, booking, analytics, TruSelf integration |
Pro | $299 | AI insights, automated marketing, team accounts |
Enterprise | Custom | Multi-location management, API access, white-label |
Projected Avg. Revenue Per User (ARPU): $185–$210
LTV: $2,100–$3,000 per location seat
Partner Revenue Streams (TruSelf Ecosystem)
Partner Type | Monetization | Strategic Value |
|---|---|---|
Aftercare & Recovery Services | % of bookings / concierge packages | Recurring, post-treatment retention |
Nutrition & Supplements | Affiliate + subscription margins | Health & wellness upsells |
Mental Health Support | Referral fees / memberships | Enhances brand trust & lifetime engagement |
Telehealth Providers | Per-consultation fees | Scalable, global access layer |
Financing & Insurance | Commission per approved loan | Expands affordability & retention |
Each partner vertical ties directly back to the patient journey: pre-op → treatment → recovery → maintenance.
Monetization Without Compromising Trust
Unlike ad-driven competitors (RealSelf, ZocDoc, Yelp), TruSelf’s model is trust-first:
No pay-to-rank listings.
No sponsored search bias.
No data sold to third parties.
Revenue comes from value creation, not manipulation - aligning incentives with both patients and providers.
Expansion Opportunities
Future Channel | Description | Monetization Type |
|---|---|---|
TruGPT Assistant | AI support for treatment discovery & provider selection | Subscription per user or clinic |
Link-in-bio/website Profiles | Custom branded provider URLs for marketing | Annual subscription |
Virtual Consultations | Integrated telehealth booking | Commission |
Embedded Financing | “Book Now, Pay Later”, & insurance features | % of transaction |
E-Commerce Layer | Skincare, supplements, aftercare kits | Affiliate + markup |
Why This Model Scales
Low CAC: Organic funnel via TruSelf community.
High Retention: SaaS model + integrated ecosystem = multi-year relationships.
Compounding Data: Each transaction fuels insights and personalization.
Multiple Monetization Points: Revenue doesn’t rely on one vertical - diversified and defensible.
TruSelf owns the relationship. TruCore powers the results. Together, they create a recurring, multi-channel revenue engine for the $579B wellness economy.