Business & Strategy
Target Segments & Personas
The ecosystem is built around three primary audiences - Consumers, Providers, and Partners.
Overview
TruSelf operates in a multi-sided ecosystem that connects the three most valuable groups in the beauty industry:
Consumers (Patients / Community Members) → Seek guidance, trust, and real results.
Providers (Clinics / Medspas / Aesthetic Professionals) → Need better client management and growth tools.
Partners (Brands / Finance / Wellness Companies) → Want access to an active, qualified audience.
Each audience plays a role in a closed-loop system - where engagement creates data, data drives conversion, and conversion fuels long-term retention.
Segment 1 - Consumers (TruSelf)
Platform: TruSelf (Community Layer)
Status: Live - 135K+ members, 4K+ new monthly
Overview
The beauty and aesthetics consumer is overwhelmed by options, biased ads, and inconsistent results. They crave transparency, peer validation, and confidence in their decisions.
TruSelf is built for them.
It’s the first patient-powered discovery network where people find real providers, verified outcomes, and trusted advice - not sponsored rankings.
Attribute | Detail |
|---|---|
Demographics | 80% female, 20–45 years old, mid- to high-income |
Psychographics | Values authenticity, reviews, and word-of-mouth trust |
Pain Points | Confusing information, fear of poor results, unverified providers |
Behavior | Spends hours in private groups researching procedures before booking |
Motivation | Find real stories, compare results, avoid regret |
Value Proposition
For Consumers | TruSelf Provides |
|---|---|
Transparency | Verified results, unfiltered reviews |
Community | Private discussion & support groups |
Personalization | TruMatch goal boards & AI recommendations |
Confidence | Clear education and vetted providers |
Conversion Flow
User joins TruSelf community.
Interacts with TruMatch boards.
Finds and follows verified providers.
Books a consultation → Data routed to TruCore CRM.
Monetization:
Affiliate product sales
Marketplace purchases (aftercare, recovery)
Advertising partnerships (non-paid rank, curated brands)
Segment 2 - Providers (TruCore)
Platform: TruCore (SaaS Layer)
Status: Prototype ready; Beta launch planned Q4 2025
Overview
Aesthetic providers struggle with fragmented tools and low-quality leads. Most use 3–5 disconnected platforms to manage bookings, marketing, payments, and follow-ups.
TruCore replaces that chaos with one integrated operating system - while feeding them qualified, pre-educated leads from TruSelf.
Attribute | Detail |
|---|---|
Demographics | Clinics, medspas, surgeons, injectors, and wellness brands |
Market Size | 50,000+ non-invasive aesthetic providers in the U.S. alone |
Pain Points | Low ROI from ads, high churn, outdated CRMs |
Behavior | Relies on community word-of-mouth for clients |
Motivation | Simplify operations, grow business, measure success |
Value Proposition
For Providers | TruCore Delivers |
|---|---|
Smart CRM | Client management, bookings, reminders |
Data Insights | Track leads, engagement, ROI |
Community Leads | Qualified prospects from TruSelf |
Marketing Tools | Email, SMS, and social automation |
Retention Tools | Reviews, loyalty tracking, and re-engagement |
Monetization:
Monthly SaaS subscriptions ($193 base, $299 Pro)
Add-ons: AI Insights, Enterprise modules, TruLinkMD URLs
Integration marketplace (telehealth, financing, insurance)
Provider Lifetime Value (LTV)
Metric | Value | Notes |
|---|---|---|
ARPU | $185–$210 / month | Across tiers |
LTV | $2,100–$3,000 | Based on retention |
Churn | <3% | Industry-standard vertical SaaS |
Segment 3 - Strategic Partners
Platform: TruSelf + TruCore Ecosystem
Status: Actively developing partnerships for GTM
Overview
Partners enable monetization beyond subscriptions - expanding into e-commerce, financing, aftercare, and recovery services.
Each partner vertical connects seamlessly to the patient journey and TruCore provider workflows.
Partner Type | Example | Role | Revenue Model |
|---|---|---|---|
Aftercare & Recovery | Massage, nursing, concierge | Extend patient lifecycle | Booking commission |
Nutrition & Supplements | Health brands, diet plans | Preventative and maintenance upsells | Affiliate margin |
Mental Health & Counseling | Licensed therapists | Holistic patient support | Referral fee |
Financing & Insurance | CareCredit, banks, fintechs | Patient affordability, insured services | Commission / API integration |
Education & Certification | Aesthetic training orgs | Provider network expansion | Subscription + data access |
Monetization:
% of partner bookings
Affiliate sales
SaaS / API integration fees
Co-branded marketing campaigns
Value for Partners:
Access to verified, high-intent consumers ($10K–$20K avg. spend per patient)
Recurring revenue from loyal community-based users
Shared data insights for better targeting and conversion
Cross-Segment Flywheel
Consumers → Providers → Partners → Data → Insights → Repeat
Flow | Description |
|---|---|
Consumers generate trusted engagement on TruSelf. | |
Providers monetize that engagement through TruCore SaaS. | |
Partners enhance ecosystem value and add revenue diversity. | |
Data flows across platforms to power personalization. | |
Insights drive better matching, growth, and retention. |
Persona Snapshots
Clinic Owner: “The Operator”
38, owns a medspa with 6 staff.
Overwhelmed by tools (Square, Google Sheets, Mailchimp).
Uses TruCore to manage everything in one dashboard and pull patients directly from TruSelf.
Consumer: “The Researcher”
29, professional female considering laser and injectables.
Joins TruSelf groups for education and real results.
Saves TruMatch boards → finds provider → books consult → becomes recurring client.
Partner: “The Integrator”
42, founder of a recovery product line.
Partners with TruSelf to reach verified patients post-surgery.
Offers affiliate commissions to TruCore providers recommending the products.
Strategic Summary
Segment | Role | Monetization | Lifetime Value |
|---|---|---|---|
Consumers | Engage & generate demand | Affiliate + marketplace | Long-term retention |
Providers | Monetize through TruCore | SaaS subscriptions | $2,100–$3,000 LTV |
Partners | Add revenue diversity | Commissions + API + data | $100K+ / year (per vertical) |
Every user inside the ecosystem creates measurable, recurring value — for themselves, for providers, and for the platform.
TruSelf captures the audience. TruCore monetizes the system.