Commercial
Product Roadmap (Q1–Q4)
TruSelf + TruCore development and launch milestones.
Overview
The Tru ecosystem operates on a synchronized roadmap - TruSelf drives demand, and TruCore powers conversion. Each quarter builds logically toward a fully connected community-to-commerce operating system for beauty and wellness.
Every milestone compounds on the last.
We’re not just releasing features - we’re scaling trust, adoption, and revenue.
2️⃣ Year Overview (2025–2026)
Quarter | TruSelf (Community) | TruCore (SaaS CRM) | Ecosystem Highlights |
|---|---|---|---|
Q4 2025 | • Community expansion to 150K users | • 10-provider beta testing live | • Begin cross-platform data sync between TruSelf and TruCore |
Q1 2026 | • Launch AI-powered content curation (“TruGuide”) | • Public beta (100 providers) | • First phase of revenue recognition (subscriptions begin) |
Q2 2026 | • Scale to 200K members | • Full SaaS launch ($193/mo base plan) | • ARR target: $2.3M |
Q3 2026 | • 250K+ members | • Launch Enterprise Dashboard | • AI-enabled SaaS layer live |
Q4 2026 | • Personalization engine for TruMatch (geo-based) | • TruCore Enterprise v2 | • Cross-platform ecosystem (TruSelf + TruCore + ShopTru) |
3️⃣ Key Milestones
Category | Milestone | Target Date | Impact |
|---|---|---|---|
MVP Completion | TruCore core modules (CRM, Bookings, Analytics) | Dec 2025 | Beta-ready SaaS |
Community Scale | TruSelf reaches 200K members | Q2 2026 | Expanded lead funnel |
Revenue Onset | First 50 paid TruCore providers | Q1 2026 | Start of recurring ARR |
AI Insights Launch | TruAI module live | Q2 2026 | Upsell & differentiation |
Marketplace Activation | ShopTru integrated across both platforms | Q3 2026 | New monetization stream |
Enterprise API Access | Open beta for integrations | Q4 2026 | Partner scalability |
Next Raise Trigger | Series A readiness checkpoint | Q4 2026 | Post-proof growth capital |
4️⃣ Product Priorities by Platform
TruSelf (Community Layer)
Deepen personalization through AI-powered recommendations.
Launch localized “Verified Provider Maps.”
Expand ShopTru integration (aftercare and recovery products).
Grow to 250K+ members with 20% weekly active engagement.
TruCore (SaaS CRM Layer)
Strengthen provider analytics and dashboard UX.
Build seamless automations for campaigns and client retention.
Integrate TruAI Insights for intelligent recommendations.
Develop API Partner Program for integrations and white-label opportunities.
5️⃣ Tech Development Focus
Area | Objective | Status | Notes |
|---|---|---|---|
Infrastructure | Supabase + Next.js, multi-tenant model | ✅ Stable | Secure, scalable |
AI Layer | Predictive analytics + NLP assistant | ⚙️ In progress | Target Q2 2026 |
APIs & Webhooks | Partner and enterprise connectivity | ⚙️ In progress | Q3 2026 public docs |
UI/UX Consistency | Unified Tru design system (Figma) | ✅ Complete | Shared visual DNA |
Data Security | HIPAA-ready encryption & policies | ⚙️ In motion | Q2 2026 completion |
6️⃣ Long-Term Roadmap Vision
2025 → 2026: Validation & Launch
Complete beta → launch SaaS → build revenue proof.
2026 → 2027: Expansion
Enterprise adoption, marketplace scale, and AI-driven growth.
2027 → 2028: Ecosystem Leadership
TruSelf, TruCore, and ShopTru become the connected network powering the beauty industry - from discovery to delivery.
7️⃣ Key Takeaways
✅ Execution-focused roadmap: Clear milestones with measurable deliverables.
✅ Dual-platform growth: Community and SaaS scale together.
✅ Product-market alignment: Built directly from validated pain points.
✅ Investor transparency: Quarterly metrics trackable from MVP → ARR.
✅ Scalable infrastructure: Tech stack supports 10x user growth with minimal refactor.
TruSelf proved the market. TruCore monetizes it.
The roadmap makes that evolution inevitable.