Investment Round
Financial Model
TruSelf has already captured market attention. TruCore will monetize it.
Financial Model
Turning community engagement into scalable recurring revenue.
Overview
TruSelf has already captured market attention. TruCore will monetize it. This financial model outlines how that transition translates into predictable, high-margin revenue over the next 36 months.
The goal is simple:
Build once, scale infinitely - by converting TruSelf’s 135,000+ active members and 4,000+ monthly new members.
Key Assumptions
Metric | Value | Description |
|---|---|---|
Pricing (SaaS) | $193/month perseat or charge by the location | Base subscription tier |
ARPU (Year 1) | $185 | Adjusted for discounts & early beta |
Gross Margin | 80–85% | SaaS industry standard; scalable infra |
CAC (Community) | <$50 | Driven by TruSelf organic funnel |
Churn | <3% monthly target | Vertical SaaS stickiness |
Expansion Revenue | +20% by Year 3 | Enterprise |
Three-Year Revenue Forecast
Year | Paying Providers | MRR | ARR | Notes |
|---|---|---|---|---|
2025 (Launch) | 100 | $19,300 | $231,600 | Beta stage, design-partner revenue |
2026 (Scale) | 1,000 | $193,000 | $2.3M | Product-market fit + early enterprise pilots |
2027 (Growth) | 3,000 | $579,000 | $6.9M | Expansion + integrations live |
Scenario: Even at 1% conversion of TruSelf’s existing community (≈1,300 providers), TruCore achieves $3M+ ARR.
Expense Overview
Category | Allocation | Monthly Burn | Description |
|---|---|---|---|
Product Development | 45% | $45,000 | Engineering, AI infrastructure, QA |
Marketing & Growth | 25% | $25,000 | TruSelf expansion + provider onboarding |
Team & Operations | 30% | $30,000 | Operations, admin, |
Unit Economics
Metric | Year 1 | Year 2 | Year 3 | Notes |
|---|---|---|---|---|
CAC | $50 | $120 | $180 | Primarily organic early on |
LTV | $2,100 | $2,400 | $3,000 | Driven by retention & expansion |
LTV:CAC Ratio | 42:1 | 20:1 | 16:1 | Extremely efficient funnel |
Gross Margin | 82% | 83% | 85% | Standard SaaS scaling curve |
Sensitivity Scenarios
Scenario | Conversion | ARR Impact | Runway Impact |
|---|---|---|---|
Base Case | 1% TruSelf → TruCore | $3M ARR | 18 mo |
Optimistic | 2% Conversion | $6M ARR | 24 mo |
Conservative | 0.5% Conversion | $1.5M ARR | 14 mo |
Even under conservative conditions, TruCore reaches sustainability post-Series A readiness within 18 months.
Financial Highlights
Low CAC → High Efficiency: TruSelf’s organic funnel removes early acquisition cost.
High Retention Potential: Beauty professionals are sticky, multi-year customers.
Recurring SaaS Revenue: 90%+ predictable MRR after launch.
AI Layer Upside: Predictive insights open enterprise-grade monetization.
Exit & Valuation Benchmarks
Comparable | Industry | Valuation | Relevance |
|---|---|---|---|
Zenoti | Spa & Salon SaaS | $1.5B | Vertical SaaS precedent |
Boulevard | Beauty Tech CRM | $600M | Direct category comparison |
Vagaro | Beauty Management | $700M | SMB SaaS benchmark |
At scale, TruCore’s integrated ecosystem supports a $500M–$1B valuation trajectory by combining SaaS revenue with owned community data.
TruSelf has already proven demand. TruCore will turn it into recurring revenue.
This model shows how community ownership becomes compounding enterprise value.