Business & Strategy
Go-To-Market (GTM) Strategy
Launch TruCore through the community that already trusts TruSelf.
The GTM motion is a phased rollout: from beta clinics to nationwide providers, using community, partnerships, and social proof as growth accelerators.
TruSelf built the audience. TruCore activates it.
GTM Goals
Objective | KPI | Target |
|---|---|---|
Convert Community to Customers | TruSelf → TruCore conversion | 100-250 paying providers by Q1 2026 |
Accelerate Provider Adoption | Waitlist engagement + referrals | 4,000 beta clinics → 100 pilot partners |
Expand Market Presence | Brand + PR visibility | 250K+ TruSelf members by Q2 2026 |
Build B2B Trust | Early enterprise integrations | 3 multi-location partnerships by Q4 2026 |
GTM Phases
Phase | Timeframe | Focus | Outcome |
|---|---|---|---|
Phase 1 — Beta (Now–Q1 2026) | 0–6 months | Invite early TruSelf provider members into TruCore beta; refine CRM features. | 100 clinics onboarded, 80% retention. |
Phase 2 — Launch (Q2 2026) | 6–12 months | Open TruCore publicly to all TruSelf members + provider waitlist. | 1,000 paying seats, $2.3M ARR run rate. |
Phase 3 — Scale (Q3–Q4 2026) | 12–18 months | Add enterprise integrations + AI layer; expand marketing through influencers and KOLs. | 3 enterprise clients + 500K TruSelf members. |
Community-Driven Acquisition
TruSelf’s organic reach provides a zero-cost acquisition funnel that feeds directly into TruCore:
Channel | Role | Conversion Path |
|---|---|---|
TruSelf Community | 135K+ verified members | Education → Provider signup → CRM conversion |
TruMatch Boards | Saved goals, photos, and preferred clinics | Consumer → Provider referral → CRM onboarding |
Private Groups & Forums | Recovery & treatment discussions | Provider visibility → Beta interest |
Weekly Newsletters | 45% open rate, 8% CTR | Community → Demo → Trial |
Each TruSelf touchpoint becomes a funnel for TruCore signups - with engagement data driving retargeting and referrals.
Strategic Channels
1️⃣ Provider Beta Partnerships
Partner with early clinics and medspas already active in TruSelf’s network.
Offer free 14-day CRM trials.
Gather usage data + testimonials.
Feature them in launch case studies and content.
Goal: Create proof-of-performance stories that double as sales assets.
2️⃣ KOL & Influencer Pipeline
Leverage TruSelf’s creator relationships to reach high-spending consumer segments.
Aesthetic nurses, surgeons, and estheticians as brand voices.
Influencers with clinic audiences onboard early for referral revenue.
“Powered by TruCore” badge for visibility.
Goal: Turn 10 key influencers into 10,000+ verified audience reach within 90 days post-launch.
3️⃣ B2B Partnerships
Strategic collaborations with existing healthcare, finance, and tech organizations.
Partner Type | Example | Value |
|---|---|---|
Medical Supplier Networks | Medigroup | Access to 30K+ practices |
Education & Certification | Aesthetics Institute | Direct provider credibility |
Financing & Insurance | CareCredit / Bank partners | Embedded lending & upsells |
Software / Scheduling Tools | Zapier / Calendly integrations | Seamless provider onboarding |
Goal: 10 active B2B integrations in Year 1.
4️⃣ Content & Thought Leadership
Build credibility through authentic storytelling and educational marketing.
“Beauty Runs Better on TruCore” campaign (industry awareness).
Founder-led articles and interviews: truth-first, community-first narrative.
Educational guides for medspas and clinics on converting online engagement into bookings.
Goal: Position TruSelf + TruCore as the truthful alternative to pay-to-play aesthetics tech.
Marketing Funnel Breakdown
Funnel Stage | Description | Conversion Metric |
|---|---|---|
Awareness | TruSelf content, social groups, newsletters | 4,000+ new users weekly |
Consideration | Provider education & beta invitations | 10% open → sign-up rate |
Conversion | TruCore onboarding & free trial | 30% free → paid transition |
Retention | CRM renewal & insights upgrades | >90% 12-month retention |
Brand Positioning
Tagline: Beauty runs better on TruCore.
Message: We’re not another directory - we’re the platform that connects the entire journey from discovery to delivery.
Tone: Confident, trustworthy, industry-first.
Growth KPIs (12–18 Month Targets)
KPI | Metric | Target |
|---|---|---|
Community Members (TruSelf) | 130K → 500K | +4K/week growth |
Paying Providers (TruCore) | 0 → 1,000 | 12 months |
Revenue (ARR) | $0 → $2.3M | By Q2 2026 |
Enterprise Clients | 3 | By Q4 2026 |
CAC | <$50 | Organic funnel |
Why This GTM Model Wins
✅ Community-Owned Funnel → Zero-cost demand generation.
✅ Low CAC, High LTV → Proven SaaS economics.
✅ Integrated Narrative → Consumer + provider trust loop.
✅ Influencer Distribution → Built-in reach and credibility.
✅ Strategic Partnerships → Accelerated expansion at low burn.
We don’t need to find the audience - we already built it.
This GTM plan converts that audience into revenue, retention, and lasting market leadership.