Commercial
Sales Pipeline
Converting trust into transactions.
Overview
TruSelf has already proven it can generate qualified demand at scale - over 135K engaged users and thousands of provider mentions each month.
TruCore turns that demand into a B2B sales engine, built around transparency, automation, and a low-touch SaaS acquisition model.
The sales motion combines community-driven inbound leads, strategic partnerships, and direct relationship selling with clinics, medspas, and wellness providers.
The audience is built. The trust is earned. Now we scale the conversions.
1️⃣ Sales Strategy Overview
Sales Type | Channel | Description | Conversion Goal |
|---|---|---|---|
Inbound (Primary) | TruSelf ecosystem | Providers discovered via user activity, tags, and referrals | 60% of total MRR 2026 |
Partner / Referral | Medigroup, Recovery Brands, Education Networks | Shared pipeline through B2B collaborations | 25% of total MRR |
Outbound (Selective) | Direct provider outreach | Targeted multi-location clinics & franchises | 10% of total MRR |
Enterprise Sales | Strategic vertical SaaS partnerships | API & multi-location pilots | 5% of total MRR |
Sales Motion Focus:
Convert TruSelf trust into TruCore trials
Turn beta feedback into case studies
Scale through referrals + automation
2️⃣ Funnel Overview (2025–2026)
Funnel Stage | Volume | Conversion % | Outcome |
|---|---|---|---|
Community Members (TruSelf) | 135,000 | — | Awareness |
Provider Leads Generated | 1,300 | 1% | Qualified interest |
Beta Providers Invited | 100 | 10% | Trial users |
Active Beta Users | 25 | 25% | CRM adoption |
Paid Conversions (Launch) | 15 | 60% | ARR initiation |
Post-Launch Target (12 mo) | 1,000 | — | $2.3M ARR potential |
3️⃣ Pipeline Structure
Stage | Definition | Tools Used | Owner |
|---|---|---|---|
Lead Capture | Inbound leads via TruSelf tags, site forms, or partner referrals | Typeform + Supabase CRM | Marketing Ops |
Qualification | Vet clinics for readiness, size, and software use | Automated intake survey | Sales / Founder |
Demo & Beta Trial | Live demo / 30-day test with onboarding support | TruCore sandbox | Success Team |
Conversion | Subscription plan selection + setup | Stripe / Supabase | Finance |
Retention & Expansion | Upgrades + referral incentives | TruCore AI insights / email workflows | Customer Success |
4️⃣ Current Pipeline Snapshot (Q4 2025)
Segment | Status | Notes |
|---|---|---|
10 Active Beta Providers | Pending | Testing core CRM modules |
25 Provider Leads (Warm) | Engaged | Ready for trial once public |
5 Strategic Partner Leads | In discussion | Recovery, finance, and tech verticals |
1 E-Commerce Partner | Pending | Integrated for ShopTru pilot |
3 Wellness / Health Leads | Pending | Beta expansion for TruSelf data sync |
Forecast:
→ 25 paying clinics by Q1 2026 → 100 by Q2 2026 → 1,000 by Q4 2026
5️⃣ Partner Channel Pipeline
Partner Type | Active / Pending | Example | Function | Revenue Role |
|---|---|---|---|---|
Medical Supplier Network | Active | Medigroup | B2B distribution | Referrals + brand credibility |
Education & Certification | Active | Aesthetics Institute | Provider funnel | Referral source |
Recovery & Aftercare | Active | ShopTru partner | E-commerce sync | % of transactions |
Tech / Review SaaS | In discussion | API partner | Feature enhancement | Co-marketing |
Wellness / Nutrition | In discussion | Holistic partner | Cross-sell segment | Referral + affiliate |
6️⃣ Pricing Conversion Path
Plan | Price | Conversion Driver | % of New Sales |
|---|---|---|---|
Core | $193 / mo | Entry plan for small medspas | 60% |
Pro | $299 / mo | Automations + AI analytics | 30% |
Enterprise | Custom | White-label + API | 10% |
Average Deal Value: $193 × 12 = $2,316 / year
Gross Margin: 82%
Churn Goal: <3%
7️⃣ Automation & Tools Stack
Function | Tool | Description |
|---|---|---|
Lead Intake | Typeform + Zapier | Captures inbound leads from TruSelf & website |
CRM | Supabase (custom instance) | Centralized pipeline tracking |
Outreach | Apollo / HubSpot Integration | B2B targeting for high-value clinics |
Analytics | Google Data Studio | Funnel reporting |
Onboarding | Notion + Email Sequences | Automated welcome flows |
Payments | Stripe | Recurring billing & plan upgrades |
8️⃣ Sales KPIs
KPI | Definition | Current | 2026 Target |
|---|---|---|---|
Lead-to-Trial Conversion | % of providers accepting demo | 25% | 35% |
Trial-to-Paid Conversion | % of trials converting to subscribers | 60% | 65% |
CAC (All Channels) | Avg. cost per acquisition | <$50 | <$75 |
LTV (Per Provider) | Lifetime value | $2,100 | $3,000 |
Payback Period | Time to recover CAC | <3 months | Maintain |
Revenue Contribution (Partners) | % of MRR from partner pipeline | 25% | 30% |
9️⃣ Sales Expansion (Next 12–18 Months)
Phase | Goal | Strategy |
|---|---|---|
Phase 1 — Validation (Q4 2025) | Close 25 beta providers | Founder-led outreach |
Phase 2 — Public Launch (Q1–Q2 2026) | 100 paying users | Email + partner channels |
Phase 3 — Growth (Q3 2026) | 1,000 clinics | Referral + influencer distribution |
Phase 4 — Enterprise (Q4 2026) | 3 enterprise pilots | Direct B2B & integrations |
10️⃣ Key Takeaways
✅ Community → CRM pipeline validated — 100% inbound organic funnel.
✅ Low CAC engine - $50–$75 acquisition cost projected.
✅ Scalable sales ops - automation-ready CRM and onboarding.
✅ Partnership leverage - 30% of future MRR through integrations.
✅ Founder-led momentum - direct relationships driving early traction.
The Tru ecosystem turns attention into acquisition - and community into conversion.
TruSelf generates the trust. TruCore monetizes it.