Business & Strategy
Partnerships & Integrations
Expanding the ecosystem through strategic alliances and embedded connectivity.
Overview
TruSelf + TruCore are built to integrate, not isolate.
Our partnership model extends beyond simple integrations - it creates shared value with healthcare, finance, education, and technology organizations that directly fuel user growth, product adoption, and data insights.
Every partner added to TruSelf or TruCore compounds ecosystem value - increasing retention, functionality, and revenue per user.
Partnership Strategy
We focus on four primary pillars of partnership:
Pillar | Purpose | Example Partner Type | Outcome |
|---|---|---|---|
1. Strategic Industry Partners | Establish category credibility and enterprise reach. | Medical supplier networks, certification bodies, beauty tech alliances | Market validation + trusted access |
2. Channel & Integration Partners | Embed TruCore into existing workflows. | Scheduling, payment, and communication tools | Seamless adoption + reduced onboarding friction |
3. Marketplace & Brand Partners | Monetize community through trusted commerce. | Recovery products, skincare, wellness, and nutrition brands | Adds new non-SaaS revenue streams |
4. Finance & Data Partners | Expand access, affordability, and analytics. | Fintech lenders, insurers, and AI vendors | Affordability + insights scalability |
Confirmed & Early Partners
Partner | Category | Partnership Type | Status | Strategic Value |
|---|---|---|---|---|
Medigroup | Healthcare supplier network | B2B distribution partnership | MOU finalized | Access to 30K+ practices for TruCore beta rollout |
Aesthetics Institute | Training & certification | Education + referral partnership | Active | Pipeline of certified, high-intent providers |
Bliss Aesthetics | Clinic pilot | Beta clinic partner | Active | Case study partner for TruCore beta |
Branded with Honor | Marketing & brand accelerator | Brand operations + creative support | Internal | Controls narrative, design, and storytelling for growth |
Finwell | Fintech / lending platform | Patient financing API integration | In negotiation | Adds embedded finance feature to TruCore |
ShopTru™ (TruSelf) | Marketplace network | E-commerce integration layer | In development | Recovery kits, supplements, and curated aftercare |
Integration Ecosystem (TruCore)
TruCore is being built with a modular integration architecture, ensuring providers can seamlessly connect their favorite tools.
Integration Type | Example Partner | Benefit to Providers | Status |
|---|---|---|---|
Scheduling & Calendar Sync | Calendly, Square Appointments | Simplifies booking management | Planned for MVP |
Payments & Invoicing | Stripe, Square, QuickBooks | Built-in payments & reporting | Active development |
Marketing & Automations | Mailchimp, Meta, Zapier | Automate campaigns & sync leads | API framework in progress |
Analytics & Dashboards | Google Analytics, Mixpanel | Enhanced visibility into growth | Post-beta milestone |
Telehealth & Messaging | Doxy.me, Twilio, Vonage | Secure virtual consultations | Beta testing Q2 2026 |
Partnership Revenue Streams
Partner Type | Revenue Model | % or Fee Structure | Impact |
|---|---|---|---|
Marketplace (ShopTru) | Commission per sale | 10–15% | Adds consumer-side revenue |
Financing Partners | Referral commission | 1–3% per approved loan | Increases conversion rate & affordability |
Education Partners | Subscription or referral | $100–$300 per provider | Builds long-term provider pipeline |
Tech Integrations (API) | Usage-based pricing | Tiered / per user | Expands SaaS feature set |
Data & Analytics Partners | Licensing / insights revenue | Custom | Monetizes aggregate ecosystem data |
Strategic Partnership Objectives (Next 12–18 Months)
Objective | Target Partner Type | KPI / Milestone |
|---|---|---|
1. Launch API Partner Program | Scheduling + Finance | 10 active integrations by Q2 2026 |
2. Build TruCore Marketplace Network | Product + Aftercare brands | 5 new category partners by Q3 2026 |
3. Education + Certification Pipeline | Aesthetic schools, training orgs | 1K provider referrals via partnerships |
4. Data Collaboration Agreements | Analytics + AI partners | 2 licensing pilots by Q4 2026 |
Partner Selection Framework
Evaluation Factor | Description | Importance |
|---|---|---|
Alignment | Mission & values consistent with TruSelf ethos (authenticity, trust, growth) | ⭐⭐⭐⭐⭐ |
Scalability | Ability to integrate and scale across users | ⭐⭐⭐⭐ |
Monetization Potential | Clear mutual revenue opportunity | ⭐⭐⭐⭐ |
Market Credibility | Reputation and influence in beauty / wellness sectors | ⭐⭐⭐⭐ |
Integration Simplicity | API-ready or easy to embed | ⭐⭐⭐⭐⭐ |
Example Partnership Flywheel
Education Partner → Certified Providers → TruCore Users → ShopTru Sales → Financing Partner → Consumer Loyalty Loop
Each added partnership deepens ecosystem stickiness:
More providers onboard → more patients engaged → more partner transactions → more data insights.
Long-Term Vision
The Tru ecosystem becomes the connective tissue of beauty and aesthetics - linking discovery, delivery, and commerce across all stakeholders. Partnerships aren’t just add-ons; they’re the multiplier effect that scales adoption and recurring revenue simultaneously.
TruSelf attracts. TruCore integrates. Partners amplify.
That’s how we scale without losing authenticity.