Product Documentation
Product Growth
The TruSelf + TruCore Ecosystem - where community meets infrastructure.
Overview
TruSelf and TruCore are designed as two connected platforms within one unified ecosystem.
TruSelf is the community layer - where consumers discover treatments, share experiences, and engage with verified providers.
TruCore is the CRM layer - where providers manage those clients, automate workflows, and track results through data and AI.
Together, they form a closed-loop system that powers the entire beauty journey — from discovery → decision → booking → results → re-engagement.
Layer | Platform | Purpose | Revenue Model |
|---|---|---|---|
Community | TruSelf | Build trust, capture demand | Freemium + partnerships |
Operations | TruCore | Manage clients, automate growth | SaaS subscriptions |
Data Layer | Shared | Connect consumer & provider activity | AI insights + analytics |
🔹 TruSelf Platform (Community Layer)
Overview
TruSelf is the front door of the ecosystem - a social discovery platform for aesthetics and self-care.
It gives users a trusted space to explore procedures, compare outcomes, and connect with providers based on transparency rather than advertising.
TruSelf turns curiosity into confidence - and attention into qualified demand.
1️⃣ Discovery & Content Flow
Component | Description | Function |
|---|---|---|
Feed & Topics | Curated threads by procedure or goal (Botox, Laser, Lip Filler, etc.) | Drives engagement + peer education |
Before/After Galleries | Verified user photos tagged to provider profiles | Builds authenticity & visual proof |
TruTalk Threads | Community Q&A and real stories shared anonymously or by username | Encourages organic discussion |
Provider Highlights | Non-paid exposure for top-reviewed or verified clinics | Creates earned visibility for quality providers |
Editorial Content | Educational articles + expert interviews | Establishes thought leadership + SEO growth |
Engagement Funnel:
Discovery → Save Goal → Follow Provider → Book Consult (→ TruCore)
2️⃣ User Onboarding
Goal: Make joining intuitive while collecting high-value data (intent, goals, preferences).
Step | Action | Data Captured |
|---|---|---|
1. Sign Up | Email, social, or invite-only link | Demographics, intent source |
2. Choose Goals | Select beauty interests / procedures | Preference mapping |
3. Personalize Feed | AI suggests content & providers | Behavior data |
4. Verify Email | Confirms identity / reduces spam | Quality control |
5. Engage | Join groups, post, or follow | Engagement metrics |
Retention Features:
Personalized feed powered by TruAI suggestions
“Welcome Thread” introducing verified providers
Progress tracker for user goals and recommendations
3️⃣ Goal Boards & TruMatch
Feature | Description | Impact |
|---|---|---|
TruMatch Boards | Personalized visual boards (Pinterest-style) that collect saved results, providers, and treatments. | Creates behavioral intent data for TruCore integration. |
Provider Tagging | Allows users to tag real providers on saved posts. | Improves lead routing and verification. |
Smart Recommendations | AI matches users to providers based on saved goals, location, and reviews. | Converts organic interest into leads. |
Shareable Profiles | Users can share their TruMatch boards publicly or privately. | Boosts virality and peer referrals. |
Outcome:
Each TruMatch board acts as a pre-qualified lead generator - providers using TruCore can instantly see which users are showing intent and convert them via CRM automation.
TruSelf Tech Snapshot
Component | Technology | Notes |
|---|---|---|
Frontend | React / Next.js | Optimized for mobile and web. |
Backend | Supabase (PostgreSQL) | Real-time data + secure auth. |
Hosting | Vercel | Scalable global CDN. |
Integrations | Zapier / Meta / Stripe | Enables marketing + payments. |
Next Milestone: In-app provider messaging (Q2 2026) and advanced TruMatch analytics dashboard.
TruSelf creates community trust. TruCore monetizes it.
Every user action in TruSelf generates high-intent data for TruCore’s SaaS engine.