Investment Round
Cap Table & Ownership Summary
Current ownership structure, SAFE allocation, and future equity planning.
Overview
All shares, IP, and brand assets are fully owned under Branded with Honor
Pre-Raise Ownership
Holder | Role | Shares | % Ownership | Notes |
|---|---|---|---|---|
Valerie Honor Brown | Founder / CEO | 10,000,000 common | 100 % | Sole founder, all IP assigned |
Outstanding Options: None (option pool created post-raise).
Convertible Instruments: None prior to this SAFE round.
Post-Raise Ownership (Fully Diluted Scenario)
Holder | Role | Shares (Est.) | % Ownership (Post) | Notes |
|---|---|---|---|---|
Valerie Honor Brown | Founder / CEO | 10,000,000 | 72 % | Retains control |
SAFE Investors | Pre-Seed Investors | 2,000,000 (as-converted) | 20 % | $1 M SAFE @ $5 M cap / 20 % discount |
Option Pool | Future Team & Advisors | 1,000,000 | 8 % | Reserved for key hires, no issuance yet |
Total | 13,000,000 | 100 % | Fully diluted structure |
Option Pool Plan
Allocation Type | % of Total Shares | Purpose | Notes |
|---|---|---|---|
Team & Core Ops | 5 % | Engineering, Growth, Support | First two hires post-raise |
Advisors & Strategic Partners | 3 % | Early advisory or board roles | 1-year vesting, no cash comp |
Unallocated Reserve | 2 % | Future key roles / Series A | Flexible issuance |
Vesting Schedule: 4 years / 1-year cliff (standard 83(b) eligible).
Founder Vesting & Protection
Term | Detail |
|---|---|
Founder Vesting | 4 years / 1-year cliff (start retroactive to incorporation) |
IP Assignment | Completed via Branded with Honor → TruSelf Inc. transfer agreement |
Founder Lock-Up | 12 months post Series A (close) |
Equity Control | Founder retains > 70 % ownership post-SAFE |
Future Capital Structure (Planned)
Round | Type | Target Raise | Est. Valuation | Investor Ownership (Post) | Notes |
|---|---|---|---|---|---|
Pre-Seed (Now) | SAFE | $1 M | $5 M Cap | 20 % | In progress |
Series A (2026) | Priced Equity | $5–7 M | $25–30 M | 18–20 % new | Scaling phase |
Series B (2028) | Priced Equity | $15–20 M | $100 M + | 15 % new | Global expansion |
At full conversion through Series A, early SAFE investors maintain ≈ 15–18 % cumulative ownership with substantial upside at 5–10× valuation multiples.
Security & Due-Diligence Documents (Included in Folder)
TruSelf Inc. Incorporation Docs - Delaware C-Corp (it's under the Branded with Honor umbrella and all IP + ownership in Truself & Trucore will be transferred to new entity).
Founder 83(b) Election Form (executed)
IP Assignment & Transfer Agreement (Branded with Honor → TruSelf Inc.)
SAFE Investor Template (Editable PDF)
Board Consent for Option Pool Creation
Cap Table Excel Model (Post-SAFE)
Wire & Bank Verification Letter (Investor Escrow Account)
Summary
Founder retains control (>70 %) ensuring product and brand alignment.
Uniform SAFE terms across all investors.
Option pool established for early team + advisor incentives.
Cap structure built for Series A readiness with minimal dilution.
This structure ensures TruSelf + TruCore can grow fast, stay founder-led, and remain transparent through every financing stage.