Community Metrics (TruSelf)
The foundation of the Tru ecosystem.
Overview:
TruSelf is not a concept - it’s a live, active community that has already validated market demand with 130,000+ organic members, 4,000+ joining weekly, and engagement rates that outperform every beauty platform benchmark.
TruSelf proves what every investor wants to see before product launch: real users, real growth, and zero paid acquisition.
Core Community Stats
Metric | Value | YoY Growth | Notes |
|---|---|---|---|
Active Members | 130,000+ | +400% | 100% organic growth from community channels |
Weekly New Joins | 4,000+ | +18% MoM | Sustained by referral and content loop |
Engagement | 45% | +8% QoQ | Industry benchmark: 22% |
Click-Through Rate (CTR/Group) | 8% | +3% QoQ | Proves deep engagement |
Average Duration | 9m 12s | — | Indicates meaningful interaction |
Return Members (30-day) | 78% | — | High stickiness & loyalty |
Top Topic Categories | Injectables, Skincare, Recovery | — | Consistent engagement patterns |
Most Shared Content | “Before & After Journeys” & “TruTalk FB Threads” | — | Drives 60% of referral traffic |
Platform Insights
Organic Growth Engine: All member growth is referral and word-of-mouth - no ad spend.
Network Effect: Each new user increases visibility for verified providers. (70K average per post)
SEO Impact: TruSelf ranks on Facebook for 2,000+ aesthetic search terms (e.g. “medspa recovery group,” “Botox before and after”).
Community Conversion: 18% of active members have followed or engaged with at least one provider profile - creating a natural pipeline for TruCore.
Engagement Breakdown (Per User Average)
Interaction Type | Avg. per User | Engagement Impact |
|---|---|---|
Posts Viewed | 62 / month | Drives retention |
Saves to TruMatch Boards | 5.4 | Indicates intent |
Comments or Threads Joined | 3.8 | Indicates depth of participation |
Provider Follows | 2.2 | Early lead signal |
Referrals Sent | 0.7 | Viral driver |
Email Engagements | 3.1 | Conversion predictor |
Demographic Overview
Segment | % of Community | Notes |
|---|---|---|
Female (20–45) | 80% | Primary audience |
Male (25–40) | 14% | Growing segment |
Other / Nonbinary | 6% | High engagement in skincare topics |
Top Geographies | TX, CA, FL, NY, IL | Fastest-growing U.S. markets |
Top Interests | Skin, Injectables, Body Sculpting | Consistent across all age groups |
Platform Momentum (Timeline)
Quarter | Milestone | Result |
|---|---|---|
Q1 2024 | Community relaunch | 45K baseline engagement month 1 |
Q2 2024* | Introduced TruMatch feature | +63%(10K views) engagement |
Q2 2024* | Newsletter & email integration | 45% OR / 8% CTR |
Q3 2024 | 100K milestone | Achieved |
Q1 2025 | 130K members | Current |
Q2 2025 (Forecast) | 175K members | Expected at same trajectory |
Community-to-Provider Funnel
Stage | Conversion % | Outcome |
|---|---|---|
Member joins | 100% | New signup |
Saves or follows provider | 18% | Creates lead |
Requests info / consult | 6% | Qualified lead |
Becomes booked client | 2–3% | TruCore-ready conversion |
This funnel fuels TruCore’s initial SaaS base - without paid ads.
Key Takeaways
✅ Proven demand - 130K+ community members + pre-product monetization in validation phase for group advertising section.
✅ Organic traction - No paid ads or influencer campaigns needed
✅ High engagement - Users spend 9+ minutes/session
✅ Data-rich environment - Every interaction feeds TruCore’s CRM
✅ Community-driven moat - Competitors can’t buy this level of trust
TruSelf is the demand engine that powers the entire ecosystem.
The community is already here - now TruCore turns it into revenue.